GOODBYE REVOLUTION, HELLO SOUND INVESTMENT

It’s an intoxicating time for audio. An explosion of opportunity has led to the audio revolution - an audio revolution that has shaped the last three years. Now, it’s time to mobilise and build the future.

With businesses across the globe facing unprecedented challenges, advertiser demand and cash flow is changing to reflect a need for higher reach, higher quality of reach and higher targeting capability. Amidst disruption, audio is perfectly positioned to meet these demands. But to do so, it’s time to say goodbye to revolution, and hello to sound investment.

At The Future of Audio Europe, speakers from across the continent will collide, collaborate, and create a vision for the future of audio at Mediatel Events’ most ambitious audio conference to date. You'll access the following themes:

 MORNING SESSIONS: BUYING AUDIO WITH CONFIDENCE

 SESSION 1

FINDING HUMAN TOUCH BETWEEN CREATIVITY AND TECH

Today advertisers can produce thousands of different variations of adverts. It’s possible to deliver personalised campaigns at scale across stations and nations via programmatic, tap into consumer insights like never before, and test and learn to continuously optimise and improve media plans. But with increased opportunity can come additional complexity to busy working lives. In this session, have your say in striking the balance between creativity and tech.

GIFTING BUYERS WITH THE PRESENT OF CONFIDENCE

Advertisers are under more pressure than ever before to prove the value of media investment. As the audio market matures in response to rapid digitisation across Europe, and with businesses facing unprecedented challenges, advertiser demand and cash flow is changing to reflect a need for higher reach, higher quality of reach and higher targeting capability. In this session, play your part in defining confident audio buying for the next generation.

 SESSION 2

AFTERNOON SESSIONS: BUILDING THE FUTURE OF AUDIO

 SESSION 3

AUDIO IN 2030

Designed with interactivity and engagement in mind, Audio in 2030 is for the dreamers and the doers. If you want to deliver the commercial audio market of tomorrow, if you want to disrupt the narrative, if you want to innovate and build a better plan of action, this is where you belong. Have your say in the path of our industry. Invest in your future. Are you ready to disrupt the status quo?

UNITING THE EUROPEAN AUDIO MARKET

Speakers and attendees from across the continent will collide, collaborate, and create a vision for the future of audio at Adwanted Events’ most ambitious audio conference to date. Leaders of today and tomorrow will come together to debate and challenge the status of audio on the media plan of European advertisers, to learn from each other, and embrace disruption, innovation, and new ideas. Anyone serious about the future of European commercial audio simply can’t afford to miss this.

 SESSION 4