Agenda: Future of Audio 2023


Opening Credits	9:00 AM - 9:05 AM	Steve Scaffardi, Mediatel Group
Mobilise the revolution: Three ways to ignite audio on the media plan	9:05 AM - 9:20 AM	Matt Deegan, Folder Media Omar Oakes, The Media Leader
How is the digital revolution enhancing confidence in audio planning?	9:20 AM - 9:40 AM	Demi Abiola, mSix&Partners Ella Sagar, The Media Leader
The case for ‘brand responsibility’ versus ‘brand safety’ in audio	9:40 AM - 9:55 AM
Using audio to achieve brand and performance objectives in the same campaign	9:55 AM - 10:10 AM	Tom Mardon, Tesco Sam Tidmarsh, Adwanted Events
Panel: How are today’s buyers really thinking about audio?	10:10 AM - 10:40 AM	Wendy Moores, Direct Line Group Ross Sergeant, Asahi Europe & International Sam Tidmarsh, Adwanted Events
COFFEE BREAK	10:45 AM - 11:15 AM
The future of Spotify: Rising to the 20% challenge	11:15 AM - 11:30 AM	Lee Brown, Spotify Omar Oakes, The Media Leader
Will cross-media measurement be a silver bullet for increasing audio spend?	11:30 AM - 11:45 AM	Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Is it time to implement a new era of alternative measurement and currencies?	11:45 AM - 12:00 PM
The impact of word-count on audio ad effectiveness	12:00 PM - 12:15 PM	Jason Brownlee, Colourtext Anne Tucker, Mediatel Connected
Why it’s goodbye to programmatic past	12:15 PM - 12:30 PM
Paving the path forward for audio measurement: What steps must we take?	12:30 PM - 1:00 PM	Sam Austin, Goodstuff Communications Gemma Lee, Dentsu Omar Oakes, The Media Leader
LUNCH BREAK	1:00 PM - 2:00 PM
Securing radio accessibility in a tech-filled future	2:00 PM - 2:15 PM	Matt Payton, Radiocentre
The digital transformation of NRJ Group	2:15 PM - 2:25 PM	Cecile Chambaudrie, NRJ Global
France: Skyrock Radio - the next frontier	2:25 PM - 2:40 PM	Bertrand Spinelli, Skyrock Radio
Transitioning from a linear to a 360° audio strategy	2:40 PM - 2:55 PM
The great debate: The three steps needed to ignite audio on the media plan.	2:55 PM - 3:35 PM	Omar Oakes, The Media Leader Rak Patel, Spotify Michelle Sarpong, the7stars
COFFEE BREAK	3:35 PM - 4:10 PM
Progressing with cross media measurement in Sweden	4:10 PM - 4:25 PM	Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
You can’t close your ears: Immersing drivers in their favourite in-car entertainment	4:25 PM - 4:40 PM
Lightning talks: Three innovations shaping the future of audio	4:40 PM - 4:55 PM
Panel: Audio in 2030	4:55 PM - 5:25 PM	Devi Mateeva, Starcom
Closing Remarks	5:25 PM - 5:30 PM
Networking Drinks	5:30 PM