The case for ‘brand responsibility’ versus ‘brand safety’ in audio
Date & Time
Wednesday, March 1, 2023, 9:40 AM - 9:55 AM
Tuning into a morning show while tucking into breakfast? Jamming along to 80’s tunes on the commute home? Listening to your favourite gory slasher-horror podcast? You may love all three equally – but do brands? Different podcast genres can see huge differences in investment. But do podcasts really need to be as ‘brand safe’ as radio, or are opportunities being missed to engage with growing and engaged audiences? What steps can we take to shift buyer confidence across the wide range of podcast genres?