Name
Will cross-media measurement be a silver bullet for increasing audio spend?
Date & Time
Wednesday, March 1, 2023, 11:30 AM - 11:45 AM
Peter Mackhé
Description

As the audio market matures in response to rapid digitisation, measurement is having to adapt, too. Across Europe, organisations are considering cross-media measurement solutions that would combine audience data sets into a single, integrated system. This presentation gives an update on progress and why cross-media measurement is important for advertisers. It will explain where this initiative is with media owners, whether their concerns are being addressed and what will happen next.