Name
Is it time to implement a new era of alternative measurement and currencies?
Date & Time
Wednesday, March 1, 2023, 11:45 AM - 12:00 PM
Description
Radio measurement techniques are changing. In podcasts, moving towards a comprehensive verification standard may provide buyers with added confidence. In this session, we hear what it takes to successfully harness the new breed of ‘alternative’ measurement solutions and their (potentially) currency-grade metrics, and the benefits this could bring to all involved in the supply chain.