Name
Why it’s goodbye to programmatic past
Date & Time
Wednesday, March 1, 2023, 12:15 PM - 12:30 PM
Description
The expansion of programmatic into the digital audio space is likely to support advertisers to unify planning across media brands. But will the industry learn the mistakes of the and what will be different about programmatic buying on music streaming and addressable audio? In this session, you’ll hear about new developments in managing addressable campaigns designed to support advertisers buy within a trusted environment without fear of leaking media spend.