Name
Transitioning from a linear to a 360° audio strategy
Date & Time
Wednesday, March 1, 2023, 2:40 PM - 2:55 PM
Description

Over the last decade, European radio broadcasters have tried to raise the bar by enriching radio with digital audio offers and supporting advertisers to achieve both brand and performance objectives in the same campaign. In this discussion with a leading European media owner, find out how an established radio brand is adapting to the new era of audio, and its vision for the future of the European audio landscape.