Name
You can’t close your ears: Immersing drivers in their favourite in-car entertainment
Date & Time
Wednesday, March 1, 2023, 4:25 PM - 4:40 PM
Description

Broadcast radio continues to dominate consumers preferred in-car entertainment across the globe — with 80% of consumers less likely to buy or lease cars without a built-in radio tuner. Autonomous cars are evolving consumer expectations of what the in-car experience means, and organisations are looking to innovate and create the dashboard of the future which doesn’t only include radio and navigation – but content from video, to gaming too. Find out: How can we improve the listener experience with relevant content on the dashboard? What innovations can increase listening time?