Panel: Audio in 2030
Date & Time
Wednesday, March 1, 2023, 4:55 PM - 5:25 PM
Devi Mateeva

The audio landscape is changing quickly, so this panel of audio innovators and future-gazers will share their predictions for how our industry will look, feel, and work in just under a decade. It will cover the mega-trends defining the European audio landscape and the strategies companies are using to adapt and grow in an increasingly digital world.

- How will broadcast radio distribution develop – will we have left AM and FM behind?

- Is DAB a transitional technology to an IP-only future?

- How will buyers see the role of audio in the media mix?

- How important is discoverability in the tech-driven streaming age – is audio becoming too conservative/nostalgic?

- How do we get everyone round the table and prioritise collaboration to build the future?

- How do we continue to promote the benefits of each type of audio to advertisers?

- How important is it that radio remains as freely available and accessible to everybody across devices as possible – and how can this be achieved?

- Will radio/audio remain pole position for advertisers in the future in-car experience – and how do we ensure we are all working towards that?