Three brand leaders give their assessment on television in Australia, including what it achieves for them today and what it needs to do for them tomorrow. We want to know the kind of relationship they want with TV sales and ad strategy teams – and if there is room for more direct engagement. What do global digital platforms give them that TV could emulate, in terms of their customer experience as a media buyer?
Under the Chatham House rule, this is a chance to hear if some of the big messages from television providers and television advocates – like the need for brand building, the presence of contextual halos, and the superiority of TV attention – resonate. We also ask what they value most from their agencies, and which agency innovations impress them, and where they expect more from agency partners in the next year.
There is a quick-fire round to see what our brand leaders accept as valuable methods to make their dollar go further. Expect verdicts on attention benchmarking of media, audience-based cross-platform buying, better alignment of ads to context, the use of search-based intent to optimize TV buying, and shoppable TV.
If you would like to attend, please email justin.lebbon@uk.adwanted.com.
